Allegra Asheville River Arts District (RAD)
88 Roberts Street
Asheville, NC 28801

(828) 236-0076 Phone Contact Us
Allegra Asheville North
191 Charlotte Street, Suite 100
Asheville, NC 28801

(828) 253-6886 Phone Contact Us
Allegra Asheville West
1304 Patton Avenue, Suite C
Asheville, NC 28806

(828) 252-3082 Phone Contact Us
Allegra Asheville – South Slope
231 Biltmore Avenue
Asheville NC 28801

(828) 259-9020 Phone Contact Us

Blog

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns


By Allegra Asheville

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct…


Hashtags Turn 10: 3 Tips to Use Them Effectively


By Allegra Asheville

Hashtags Turn 10: 3 Tips to Use Them Effectively

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.…


4 Ways to Use Keywords to Build Your Brand


By Allegra Asheville

4 Ways to Use Keywords to Build Your Brand

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and…


3 Ways to Build the Perfect List for Your Next Direct Mail Campaign


By Allegra Asheville

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…


4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan


By Allegra Asheville

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a…